The Work
Logitech - Always-On Organic
Day-to-day community engagement, channel operations, and content calendar management. Advised creative teams on asset development, guided copy direction, and optimized content for each platform to maximize engagement.
Monitored social and cultural trends, shaping a forward-looking strategy to keep the brand on the pulse. This approach increased efficiency and transformed the brand’s social presence to e more approachable and human, deepening audience connection.
eBay - Trade Nights Across America
Cross-country event series and social campaign to bring card collectors together as category leaders and bridge online and offline collecting.
Across stops, we partnered with local card shops and eBay sellers to meet the community where they're at, reinforcing affinity and top of mind awareness, and holding true to eBay’s DNA of empowering our community.
eBay - National Pokémon Day
Creator partnerships and owned assets surrounding National Pokémon Day to highlight eBay as the go to destination for all Pokémon Collectibles. Celebrate the cards that make up the Ultra Rares of Temporal Forces and Paldean Fates, and their retro counterparts.
eBay - Super Bowl
Creator partnerships featuring an elite duo, Victor Cruz and Scott Hanson, to highlight eBay as the go to destination for sports trading cards and memorabilia.
Across Instagram, TikTok, and YouTube our pros highlighted elite NFL inventory reinforcing eBay’s reputation as a trusted online marketplace.
Urban Outfitters - Hometown Heroes
Weekly series spotlighting BIPOC-owned businesses and community leaders across the Denver metro area. Each feature told their story, showcased their products, and included a giveaway to drive engagement.
The campaign douled weekly engagement and grew the account by 15%, while building stronger community connections through authentic storytelling.
