Hi, I’m Derek! I turn brands into conversations people actually want to join. Over the years I’ve managed communities, led social strategy, and kept brands like eBay, Logitech, and Urban Outfitters on the pulse of culture.

I’m part strategist, part storyteller. I know what works where, how to tailor content so it resonates, and how to guide teams in creating social that feels human. My goal is simple: connect brands with communities in ways that feel authentic, timely, and impossible to scroll past.